Financial Services Success Story

One of the key requirements in shifting to a Digital–IoT is defining the ecosystem for the core business. The Financial Services Company case study introduces the Tri–Angler Relationship Modeling process and how this model was utilized to create a digital ecosystem and substantiate company market value.

For a Financial Services Company Chairman of the Board lead digital marketing program initiative focused on introducing and developing a new market development model increasing financial services company’s market and revenue growth capabilities. Efforts helped Chairman of the Board sell a financial services organization to another financial services organization.  

Working with CEO and leadership team, conducted an internal assessment and market survey interviewing leadership team and new prospective consumers uncovering three new target customer segments, vocational schools. trade union associations, and home builders. Efforts led to creating new market development model based on Tri–Angler Relationship Modeling. Process identified interrelationships between three new market segments creating tri–angler market development model.  

Business model linked three new customer segments, vocational schools. trade union associations, and home builders together generating new markets for current services and revenue streams for financial services company. Next task was creating supply chain model (Big Box Retailers selling appliances and household services to new home owners), linking it to the tri–angler market development model creating additional revenue streams for financial services company.  

Business models created new consumer experiences, enabling consumers new options for purchasing household appliances and services and obtaining financing and insurance products for recent purchases along with personal financial management services from financial services company.

Positioned Financial Services Company to aggregate and repackage Website data into sales leads to supply chain partners creating direct sales channels from supply chain partner to consumer households under Financial Services Firm brand. Business models created new corporate value, supporting Chairman of the Board efforts selling business, increasing market capitalization bynearly two-fold, leading to a successful divestiture of the business unit.

Tri–Angler Relationship Modeling becomes new market development model and platform for defining market opportunities for financial service organizations.  Industry leadership points out need for new business models for financial service organizations.

We’ve spent the last 10 years not thinking about the customer. Not only that, but we’re making them fill out more forms and charging more fees. We have made it incredibly easy for FinTechs and other challengers.  London Financial Services Leadership Summit, Bank Leader participant 

October 2018