Market Development Value Chain is a customer driven business tool designed to:
- Assist management in defining and developing new markets,
- Increase sales results in existing markets,
- Create new revenue streams, ecosystems, business models, and
- Improve business processes supporting customer markets
The Market Development Value Chain also helps the CEO and his leadership team transitioned to a digital IoT market world. This business process helps:
- Stay alert to market, technology, and scientific change,
- Become familiar with the customer's customer,
- Find new revenue streams,
- Determine the look and feel for new digitally oriented business models/product markets,
- Identify future customers.